Networking tips for those who really don’t like networking

Q: I know networking is important but I’ve never really liked it, and now during the pandemic it seems even harder. What should I do?

Johan, 42, operations director

A: Redefine “networking” to “connecting,” enhancing existing relationships and forming new ones.

This isn’t merely semantics. Words express our feelings and for many people, the very term “networking” carries baggage.

See for yourself: What emotions arise when you think about making networking outreaches on the phone, via e-mail, or at professional events? Based on your question, I’m thinking anxiety, boredom, or dread come to mind. You may fear rejection or feel like you’re imposing. That’s because networking has acquired a transactional vibe that it doesn’t necessarily deserve. The essence of networking is to meet others and share your stories. Read More…